Phishing Is Getting Harder to Spot. Here Is How to Button Up Your Firm.

Fake sign in pages, fake payment instructions and AI written emails are hitting design firms every week. Most losses still come down to a handful of controls.

This is what government agencies and cyber insurers recommend, in plain words, ranked for a firm with five to fifty people.

Why now

The Numbers Keep Climbing.

$3.0 billion

lost to business email compromise in complaints to the FBI in 2025, the second largest loss category [1]

191,561

phishing and spoofing complaints to the FBI in 2025, more than any other type of crime [1]

58%

of incidents in one cyber insurer’s 2026 claims data were email compromise or funds transfer fraud [3]

99.9%

of common identity attacks stopped by MFA plus blocking old sign in methods, according to Microsoft [4]

What lands in the inbox

Six Emails Design Firms Get.

The common thread is a link to a sign in page or a request to move money. Check the sender’s address, not the name, and never use the link or phone number in the message to check it. [8]

The shared drawing set

A link to “review the plans” on a file sharing page that looks like OneDrive, Dropbox or a plan room. It asks you to sign in, and the sign in page is fake.

The new payment instructions

An email that looks like it is from a client, consultant or vendor says their bank details changed. The next invoice is paid into the criminal’s account.

The invitation to bid

An RFP or bid invitation from what looks like a real owner or agency. The attachment or link installs malware or steals a password.

The DocuSign or e-sign request

A contract or change order to sign. The button leads to a password page, not to a real signing service.

The endless sign in prompts

Your phone keeps asking you to approve a sign in you did not start, hoping you tap yes to make it stop. Someone already has your password.

The QR code and the phone call

A QR code in a PDF that sends you to a fake login on your phone, or a call from “IT support” asking you to read back a code. Both get around email filters.

The checklist

Thirteen Controls, Most Important First.

Controls marked Insurers ask commonly appear on cyber insurance applications. The first three address the losses we hear about most often.

  1. 01

    Turn on MFA for every email account Insurers ask

    Every user, including owners, part timers and shared mailboxes. In Microsoft 365 the free security defaults do this. In Google Workspace it is 2-Step Verification. No exceptions for the person who finds it annoying. [6][4][12][13]

  2. 02

    Call back before any payment change

    Any new bank details from a client, consultant or vendor get a phone call to a number you already have, not one in the email. Make it a written rule nobody can skip, including for urgent requests from the boss. [2][8][3]

  3. 03

    Two people approve every wire and new payee

    One person sets up the payment, a second approves it. Fraud works on one rushed person. It rarely gets past two. [2][3]

  4. 04

    Block old sign in methods

    Old email protocols such as IMAP, POP and basic authentication skip MFA entirely. Microsoft’s security defaults block them. Ask your IT provider to confirm they are off. [4]

  5. 05

    Use stronger MFA for admins and whoever pays the bills

    Text message codes and simple “approve” pushes can be phished. Passkeys and security keys cannot. Start with admin accounts and the people who move money. Until then, use number matching in the authenticator app. [7][10][12][4]

  6. 06

    Back up so ransomware cannot reach it Insurers ask

    Automatic, encrypted backups with at least one copy offline or unchangeable, and a test restore on the calendar. Cloud sync alone is not a backup: deleted or encrypted files sync too. [9][13]

  7. 07

    Put EDR on every computer Insurers ask

    Endpoint detection and response watches laptops and servers for attack behavior and can isolate a machine. Ask who watches the alerts after hours. [13]

  8. 08

    Keep admin rights rare and separate Insurers ask

    Few people with admin rights, each with a separate admin account they do not use for email, plus a locked away emergency account. A phished everyday account then cannot take over everything. [4][13]

  9. 09

    Install updates automatically Insurers ask

    Computers, servers, firewalls and remote access tools. Replace anything that no longer gets security updates. [9][13]

  10. 10

    Filter email and flag outside senders Insurers ask

    Use the filtering in your email platform or a dedicated service, mark external emails with a banner, and block automatic forwarding to outside addresses. [13]

  11. 11

    Train people, and make reporting easy Insurers ask

    Short training and practice phishing emails during the year, and one button or address for “this looks off.” Good grammar no longer means an email is safe, because AI writes clean emails. [8][13]

  12. 12

    Long passwords, a password manager, no forced resets

    Current federal guidance is long, unique passwords checked against known breached passwords, and no forced changes on a schedule. A password manager makes that possible. [10][8]

  13. 13

    Write a one page plan Insurers ask

    Who calls the bank, who calls the insurer, who calls IT, and where those numbers are kept off the network. Test it once a year. [13][1]

For your IT provider

Eight Questions to Ask This Week.

Send these to whoever runs your IT, in house or outsourced. Ask for the answers in writing. They are also most of what a cyber application will ask.

  1. Is MFA turned on for every email account, including the owners’ and any shared mailboxes? Are there any exceptions?
  2. Can anyone sign in to email or files with only a password from outside the office?
  3. Which accounts have admin rights, and do the people who use them have a separate account for everyday work?
  4. What runs on our computers to detect and stop attacks, and who watches the alerts at night and on weekends?
  5. Where are our backups, how often do they run, and could ransomware on our network delete or encrypt them? When did we last test a restore?
  6. How fast do security updates get installed on computers, servers, firewalls and remote access tools?
  7. Is mail forwarding to outside addresses blocked, and would we be alerted if someone created a new inbox rule?
  8. If an account is taken over tonight, what do you do, and how fast can you lock it?
If someone clicked

The First Hour.

If money was sent

Call your bank’s fraud line now and ask for a wire recall. Then file at ic3.gov. Speed matters more than anything else here.

If a password was entered

Change it from a different, clean device, sign the account out of every session, and check for new inbox rules and forwarding. Tell your IT provider.

If an attachment was opened

Disconnect that computer from the network and Wi Fi, but do not turn it off or wipe it. Your IT provider and the insurer’s forensics team may need it as it is.

Call your cyber insurer

Report before you hire anyone. Most cyber policies have a hotline and approved firms, and costs you take on without them may not be covered.

The FBI says to contact your bank right away to request a recall and file a complaint at ic3.gov. The faster it is reported, the better the chance of getting money back. [1][3]

Common questions

Phishing, MFA and Cyber Insurance.

We are a small firm. Are we really a target?

Yes. Most phishing is automated and sent in bulk. It looks for a reused password, a mailbox without MFA or a bookkeeper in a hurry, not for firm size. Design firms also send and receive large fee payments, which makes payment fraud worth the effort.

Is any MFA good enough?

Any MFA is far better than none. Text message codes and push approvals can still be phished, so agencies recommend passkeys or security keys for admins and finance staff first, and number matching for everyone else until you get there.

What do cyber insurers ask about on the application?

Most ask about MFA on email, remote access and admin accounts, backups that ransomware cannot reach, endpoint detection, patching and training. Missing controls can mean a higher price, lower limits or a decline. Answer accurately: a wrong answer can cause problems at claim time.

How much does cyber insurance cost for a small firm?

For small design firms we often see quotes from about $800 to $2,500 a year. Revenue, the limit you choose, the records you hold and your controls move the price most. Firms with MFA, backups and training in place usually see better terms. Your quote depends on your firm and the carrier.

Is a fake payment instruction covered?

It can be, under a social engineering or funds transfer section of a cyber or crime policy, usually with its own smaller sublimit. Some policies require you to have verified the change by phone. Check that sublimit specifically.

We use an outside IT company. Isn’t this their job?

They run the tools, but the settings are your decision and your risk. Use the questions above to confirm what is actually turned on, in writing.

Sources

  1. FBI Internet Crime Complaint Center, 2025 Internet Crime Report
  2. FBI IC3 Public Service Announcement, Business Email Compromise: The $55 Billion Scam (Sep 2024)
  3. Coalition, 2026 Cyber Claims Report (Mar 2026)
  4. Microsoft Learn, Security defaults in Microsoft Entra ID
  5. Microsoft, Digital Defense Report 2025 (Oct 2025)
  6. CISA, More than a Password (multifactor authentication)
  7. CISA, Implementing Phishing-Resistant MFA fact sheet (Oct 2022)
  8. CISA, Recognize and Report Phishing
  9. CISA, Cyber Essentials for small businesses
  10. NIST SP 800-63B, Digital Identity Guidelines: Authentication (Rev. 4)
  11. NIST, Small Business Cybersecurity Corner
  12. Google Workspace, Protect your business with 2-Step Verification
  13. Marsh, Twelve key cybersecurity controls insurers look for

General education only, not IT, legal or security advice for your systems. Figures are as published by each source. Coverage depends on the carrier’s policy wording. For more free guidance, see the NIST Small Business Cybersecurity Corner.

Then insure what is left

Controls Cut the Risk. Cyber Insurance Pays for What Gets Through.

We shop several cyber carriers and show you the social engineering sublimit, ransomware terms and price side by side.

Get a Cyber Quote →Comparing Cyber Quotes →
Talk to a specialist

Tell Us About Your Firm. We’ll Tell You What We See.

Starting out or renewing, with a policy in hand or not. If something is worth discussing, we’ll call. If not, we’ll say so.