Phishing Is Getting Harder to Spot. Here Is How to Button Up Your Firm.
Fake sign in pages, fake payment instructions and AI written emails are hitting design firms every week. Most losses still come down to a handful of controls.
This is what government agencies and cyber insurers recommend, in plain words, ranked for a firm with five to fifty people.
The Numbers Keep Climbing.
lost to business email compromise in complaints to the FBI in 2025, the second largest loss category [1]
phishing and spoofing complaints to the FBI in 2025, more than any other type of crime [1]
of incidents in one cyber insurer’s 2026 claims data were email compromise or funds transfer fraud [3]
of common identity attacks stopped by MFA plus blocking old sign in methods, according to Microsoft [4]
Six Emails Design Firms Get.
The common thread is a link to a sign in page or a request to move money. Check the sender’s address, not the name, and never use the link or phone number in the message to check it. [8]
The shared drawing set
A link to “review the plans” on a file sharing page that looks like OneDrive, Dropbox or a plan room. It asks you to sign in, and the sign in page is fake.
The new payment instructions
An email that looks like it is from a client, consultant or vendor says their bank details changed. The next invoice is paid into the criminal’s account.
The invitation to bid
An RFP or bid invitation from what looks like a real owner or agency. The attachment or link installs malware or steals a password.
The DocuSign or e-sign request
A contract or change order to sign. The button leads to a password page, not to a real signing service.
The endless sign in prompts
Your phone keeps asking you to approve a sign in you did not start, hoping you tap yes to make it stop. Someone already has your password.
The QR code and the phone call
A QR code in a PDF that sends you to a fake login on your phone, or a call from “IT support” asking you to read back a code. Both get around email filters.
Thirteen Controls, Most Important First.
Controls marked Insurers ask commonly appear on cyber insurance applications. The first three address the losses we hear about most often.
- 01
- 02
- 03
- 04
Block old sign in methods
Old email protocols such as IMAP, POP and basic authentication skip MFA entirely. Microsoft’s security defaults block them. Ask your IT provider to confirm they are off. [4]
- 05
- 06
- 07
Put EDR on every computer Insurers ask
Endpoint detection and response watches laptops and servers for attack behavior and can isolate a machine. Ask who watches the alerts after hours. [13]
- 08
- 09
- 10
Filter email and flag outside senders Insurers ask
Use the filtering in your email platform or a dedicated service, mark external emails with a banner, and block automatic forwarding to outside addresses. [13]
- 11
- 12
- 13
Eight Questions to Ask This Week.
Send these to whoever runs your IT, in house or outsourced. Ask for the answers in writing. They are also most of what a cyber application will ask.
- Is MFA turned on for every email account, including the owners’ and any shared mailboxes? Are there any exceptions?
- Can anyone sign in to email or files with only a password from outside the office?
- Which accounts have admin rights, and do the people who use them have a separate account for everyday work?
- What runs on our computers to detect and stop attacks, and who watches the alerts at night and on weekends?
- Where are our backups, how often do they run, and could ransomware on our network delete or encrypt them? When did we last test a restore?
- How fast do security updates get installed on computers, servers, firewalls and remote access tools?
- Is mail forwarding to outside addresses blocked, and would we be alerted if someone created a new inbox rule?
- If an account is taken over tonight, what do you do, and how fast can you lock it?
The First Hour.
If money was sent
Call your bank’s fraud line now and ask for a wire recall. Then file at ic3.gov. Speed matters more than anything else here.
If a password was entered
Change it from a different, clean device, sign the account out of every session, and check for new inbox rules and forwarding. Tell your IT provider.
If an attachment was opened
Disconnect that computer from the network and Wi Fi, but do not turn it off or wipe it. Your IT provider and the insurer’s forensics team may need it as it is.
Call your cyber insurer
Report before you hire anyone. Most cyber policies have a hotline and approved firms, and costs you take on without them may not be covered.
The FBI says to contact your bank right away to request a recall and file a complaint at ic3.gov. The faster it is reported, the better the chance of getting money back. [1][3]
Phishing, MFA and Cyber Insurance.
We are a small firm. Are we really a target?
Yes. Most phishing is automated and sent in bulk. It looks for a reused password, a mailbox without MFA or a bookkeeper in a hurry, not for firm size. Design firms also send and receive large fee payments, which makes payment fraud worth the effort.
Is any MFA good enough?
Any MFA is far better than none. Text message codes and push approvals can still be phished, so agencies recommend passkeys or security keys for admins and finance staff first, and number matching for everyone else until you get there.
What do cyber insurers ask about on the application?
Most ask about MFA on email, remote access and admin accounts, backups that ransomware cannot reach, endpoint detection, patching and training. Missing controls can mean a higher price, lower limits or a decline. Answer accurately: a wrong answer can cause problems at claim time.
How much does cyber insurance cost for a small firm?
For small design firms we often see quotes from about $800 to $2,500 a year. Revenue, the limit you choose, the records you hold and your controls move the price most. Firms with MFA, backups and training in place usually see better terms. Your quote depends on your firm and the carrier.
Is a fake payment instruction covered?
It can be, under a social engineering or funds transfer section of a cyber or crime policy, usually with its own smaller sublimit. Some policies require you to have verified the change by phone. Check that sublimit specifically.
We use an outside IT company. Isn’t this their job?
They run the tools, but the settings are your decision and your risk. Use the questions above to confirm what is actually turned on, in writing.
Sources
- FBI Internet Crime Complaint Center, 2025 Internet Crime Report
- FBI IC3 Public Service Announcement, Business Email Compromise: The $55 Billion Scam (Sep 2024)
- Coalition, 2026 Cyber Claims Report (Mar 2026)
- Microsoft Learn, Security defaults in Microsoft Entra ID
- Microsoft, Digital Defense Report 2025 (Oct 2025)
- CISA, More than a Password (multifactor authentication)
- CISA, Implementing Phishing-Resistant MFA fact sheet (Oct 2022)
- CISA, Recognize and Report Phishing
- CISA, Cyber Essentials for small businesses
- NIST SP 800-63B, Digital Identity Guidelines: Authentication (Rev. 4)
- NIST, Small Business Cybersecurity Corner
- Google Workspace, Protect your business with 2-Step Verification
- Marsh, Twelve key cybersecurity controls insurers look for
General education only, not IT, legal or security advice for your systems. Figures are as published by each source. Coverage depends on the carrier’s policy wording. For more free guidance, see the NIST Small Business Cybersecurity Corner.
Controls Cut the Risk. Cyber Insurance Pays for What Gets Through.
We shop several cyber carriers and show you the social engineering sublimit, ransomware terms and price side by side.
Tell Us About Your Firm. We’ll Tell You What We See.
Starting out or renewing, with a policy in hand or not. If something is worth discussing, we’ll call. If not, we’ll say so.